How to Tap ITs Hidden Potential

How to Tap ITs Hidden Potential - WSJ.com

Simply put, top executives at most companies fail to recognize the value of IT. It can help a company transform data from its operations, its business partners and its markets into useful competitive information. It can be the source of profitable innovations in the way a company interacts with its customers and suppliers. But there is still a tendency to think of IT as a basic utility, like plumbing or telephone service.

Great article in the Wall Street Journal!! MIS professors have been preaching the alignment between business and technology for years. We have been telling students there is a need to translate between both worlds. Preaching strategy. Business + Computers, what a concept

11 March, 2008 |

Your comment:

You must be logged in to post a comment.