Wal-Mart blogs revealed to be done by PR firm’s employees

Wal-Mart blogs revealed to be done by PR firm’s employees - Oct. 20, 2006

The blogs Working Families for Wal-mart and subsidiary site Paid Critics are written by three employees of PR firm Edelman, for whom Wal-Mart is a paid client, according to information posted on the sites Thursday.
walmart_store_front.03.jpgBefore Thursday, the authors of the blogs were not disclosed. But Web critics had been skeptical of claims that the blogs were grass-roots efforts, and pushed for greater transparency.

An interesting development to say the least. But did anyone doubt this was not happening? I wonder how many other sites will be found out?

20 October, 2006 |

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