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Words of Wisdom vs. Words From Our Sponsor
Words of Wisdom vs. Words From Our Sponsor - New York Times
A $4 billion-a-year business cannot change fundamentally overnight; the shift from printed to electronic textbook will take years. In the meantime, a small publisher of college textbooks, Freeload Press of St. Paul, seeks to take advantage of this flux with a new concept: providing free e-textbooks to students. The catch? Ads are inserted within the text.
You may need a username and password to access this NYT article, but you should have one anyway 
My kids talk about Channel 1 all the time, so there is no doubt that given time this model could work.
17 October, 2006 |
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