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Google Strikes Ad Deal With XM

Google Strikes Ad Deal With XM

“This partnership with XM Satellite Radio will provide a powerful marketing and distribution tool for Google advertisers,” said Ryan Steelberg, the Internet company’s head of radio operations. “By providing access to XM’s premier satellite audience, Google advertisers will have an easy way to target, schedule, deliver and measure satellite radio campaigns in a timely and efficient manner.”

This is an interesting development as Google spreads its wings beyond the web.

The Street


2 August, 2006 |



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