To Charge Up Customers, Put Customers in Charge

To Charge Up Customers, Put Customers in Charge - New York Times

Over the last few years, though, Mr. Fluevog hasn’t just been presenting ideas about shoes and style to customers; he has also been soliciting ideas from them — encouraging brand enthusiasts to submit their own sketches for leather boots, high-heeled dress shoes, even sneakers with flair. He posts the submissions on his company’s Web site (fluevog.com/files_2/os-1.html), invites visitors to vote for their favorites and manufactures and sells the most promising designs. He calls it all “open source footwear.”

Great article in the NYT (registration required) that addresses how companies are not just meeting customers needs, but through digital technologies they are involving stakeholders in the process.

20 June, 2006 |

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