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Maybe Your CEO Shouldn’t Blog
Naked Conversations: Maybe Your CEO Shouldn’t Blog
The bottom line: CEOs should nurture cultures that encourage blogging. They should encourage the open culture and using blogs to get closer with customers.
Interesting discussion on the blog by the authors of Naked Conversations. It seems some think the CEO should blog and some think the CEO should not. Who’s correct? Well as I teach my Systems Analysis & Design students, it all depends on the objective of the company. That’s where I think the post is off point. Sure in many cases it might be argued that the CEO should not blog, but in just as many cases one could make the argument that the CEO should. It all comes down to strategy.
20 March, 2006 |
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