West Sussex gets big benefits from CRM

PublicTechnology.net

“Our Help Points currently sit at the core of our citizen information service, providing the personal touch as well as linking the council services”, explains Stephen Gray, West Sussex Accessible Services Partnership Organiser. “No-one in the county is further than 5 miles away from a Help Point. If you work in Crawley and live in Shoreham you can report issues local to work or home and be sure that they will be dealt with.”

Not was we normally think about when we talk CRM, but Citizen Relationship Management is basically the same thing. What is great about this case study is it shows how using the technology properly can not only fix the problems with managing customer, but can actually improve the relationship. That is what CRM is all about.

17 March, 2006 |

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