Get Your CRM to Work the Way You Do, Not The Other Way Around

CRM Today: Get Your CRM to Work the Way You Do, Not The Other Way Around

In his book, CRM at the Speed of Light, Paul Greenberg faces the question, how do you avoid lagging and ultimately the loss of customers when they are moving lightning fast, demanding constant changes in the speed required to complete their transactions? The answer, Customer Relationship Management (CRM). Most businesses and business owners are familiar with the potential functionality of this solution-the challenge is getting your team to use it.

Some good points on how to make CRM work for you. IMHO CRM is not a fad, but it is here to stay. Companies that utilize the technology effectively will do well. Others who just mess with it or do it to be like everyone else will find themselves out of business.

16 March, 2006 |

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