The Inside Story on Company Blogs

The Inside Story on Company Blogs - NewsFactor Network

The numbers are downright puny. According to The Fortune 500 Business Blogging Wiki (a list of blogs provided by employees about their companies and products), only 22 of the 500 largest U.S. companies operate public blogs from their executive suites. That amounts to a measly 4.4 percent. Has the blogging sensation passed corporations by?Not by a long shot. Instead of public blogs, think about blog technology. That’s the focus for many leading companies around the world. From McDonald’s to Cannondale Bicycle, corporations are using the software Relevant Products/Services from Insight to revamp internal communications, reach out to suppliers, and remake corporate Intranets. Often the site doesn’t look much different from what it’s replacing. Sometimes there’s nothing particularly bloggy about the results.

But these corporate initiatives are interactive and cheap to deploy — making them an attractive form of communication. “Blogs are a way to bring our knowledge together,” says Dave Weick, chief information officer at McDonald’s.

Great article which looks at how companies are using blogs and uses a couple as examples.

17 February, 2006 |

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