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destinationCRM.com: A New Platform Could Power Up Corporate Blogging
destinationCRM.com: A New Platform Could Power Up Corporate Blogging
Analysts agree that tying this type of information into other systems can be the next phase of customer relationship success. “In the old days, you’d have a conversation at tradeshows and shoot the breeze. A blog automates that,” says Guy Creese, managing principal at Ballardvale Research. “People have conversations with the loyal customers, but a lot of times these conversations don’t filter back within the company. It’s hard to get feedback from frontline employees; you have all these impediments. Blogging lets you get comments. It’s an ongoing customer satisfaction plan.”
Blog tools being built into CRM systems? Now that is a huge step forward and will help blogs reach deeper into organizations.
31 January, 2006 |
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