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E-Mail Is So Five Minutes Ago

E-Mail Is So Five Minutes Ago

As if an explanation is necessary. The analytically gifted investment banker had morphed into a zombie-faced thumb man, wheeling through his engorged in-box as his last activity before going to bed and his first upon waking. The time squandered on his electronic mistress made his brain reel. Of the 250 e-mails he received each day, he says “85% were totally not important to my job.” Think that ratio of e-waste sounds depressing? It gets worse. Legitimate e-mail will drop to 8% this year, down from 12% last year, according to Redwood City (Calif.) e-mail filtering outfit Postini Inc.

Excellent article on the many time wasters of a digital stakeholder based society. Just becasue we can do something doesn’t mean we should. We have strategies for every component of a business, so why not communications? Definitely worth taking a look.


18 November, 2005 |



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