Small-Town Shops Bulk Up on the Web

Small-Town Shops Bulk Up on the Web - New York Times

Beyond the revenue from online sales, Manitowoc’s merchants say the biggest benefit of e-commerce is that it enables them to turn over their inventory much more quickly, so owners can add more products and variety to their sales floors. That, in turn, encourages more interest and customer traffic, diversifies the revenue stream and contributes to downtown street life here and in other small cities.

Another great article on how digital stakeholder relationships are impacting traditional stakeholder relations. They can work together. But the thing that I find funny is the experts predicted this would happen at the advent of the WWW, not 10 years later

16 November, 2005 |

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