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As online advertising explodes, so do ways companies can reach customers

As online advertising explodes, so do ways companies can reach customers

Companies spent $5.8 billion on Internet advertising during the first half of 2005, according to the Interactive Advertising Bureau, up a whopping 26 percent from the year-ago period. And it’s expected to keep rising as more advertisers join the party and existing Internet advertisers learn new ways to take advantage.

Some might miss the significance of the increase in online adverstising as a means of connecting with digital stakeholders.


28 October, 2005 |



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