Turn on, tune in, drop out — today’s motto

Turn on, tune in, drop out — today’s motto

With one powerful iPod after another popping out of the computer company’s pipeline, portable entertainment has turned from a curiosity to a collective compulsion. Who knew, until word of the new video iPod broke last week, that the public was dying to pay $1.99 a pop to squint at next-day reruns of “Desperate Housewives,” “Night Stalker” or “The Suite Life of Zack & Cody” on a 2.5-inch video screen on the bus or BART ride home? Apple knew. Apple always knows.

Great article about how digital stakeholder relationships are being changed by the iPod. I have seen several articles lately about declining social skills of individuals due to technology. One headline screamed “American’s Becoming More Rude.” Now you didn’t have to do a study, the rest of the world already knew it, but what was really interesting is that we are more rude, even by our standards. So while these technologies have the ability to reinforce relationships they also have the ability to errode them.

20 October, 2005 |

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