2006 The Year of Vidcasting and Advercasting

2006 The Year of Vidcasting and Advercasting

Both citizens and corporations (in the form of advercasts) are going to going to start creating or repurposing their existing content for the small screen.

My initial reaction as a marketer is that we’re going to need a whole slew of new tools to mine all this data - and fast. Thankfully, there are already a few companies rushing to fill this void. One is vodcasts.tv - a Podcast Alley for vidcasts. However, SearchForVideo is an even better example. SearchforVideo does a good job searching for videos and then delivering these results via RSS. They also offer a solid base of general video RSS feeds.

At the turn of the century it was adding “e-” to everything. It seems to new fad is “casting.” We will watch as these technolgies develop, but the key to success remains the same. Those that succeed will have a strategy that properly addresses their digital stakeholders.

17 October, 2005 |

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