Web Firms Offer a Stage for Business of Self-Expression

Web Firms Offer a Stage for Business of Self-Expression - Los Angeles Times

Last year she found CafePress.com, a service that turns people’s ideas into merchandise. She designs the T-shirts, and the Web company does almost everything else in exchange for a cut of the proceeds. The El Camino College student has already netted nearly $18,000 this year, selling clothes that generally feature 1950s-style images of women with ironic slogans, such as “Men, Coffee & Chocolate: All Better Rich.”

CafePress is an excellent niche player that leverages digital stakeholder relations. It is often difficult to drive potential customers to a vendors website, but a marketplace like CafePress or eBay is a whole different story.

14 October, 2005 |

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