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Seth’s Blog: Small is the new big

Seth’s Blog: Small is the new big

Big used to matter. Big meant economies of scale. (You never hear about “economies of tiny” do you?) People, usually guys, often ex-Marines, wanted to be CEO of a big company. The Fortune 500 is where people went to make… a fortune.

Great post on Seth Godins Blog about the problems with big and the benfits of small. Most American’s do not realize the benefits of big, but if you go to Europe or Australia they get it. They realize the importance of small business and the value it. Perhaps people like Seth spreading the benfits of small will help others think small. Thinking small will most definitely have an impact on digital stakeholder relations because we will not simply be numbers, but customers and friends.


6 October, 2005 |



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