Customer Intent: Profit by Understanding

destinationCRM.com: Customer Intent: Profit by Understanding

Fifteen percent of all organizations likely will have moved to intent-driven customer strategies by 2010, and will have achieved a marked advantage over those that haven’t, according to the report. “Building an intent-driven organization requires more than just matching the intent of the customer during an interaction with the intent of the organization,” Maoz writes. “It requires integrating the organization into the customer’s life so that the intent of the organization (typically revenue and profit growth) is met while pleasing the customer.” Click here to learn more!

Now that is true customer relations! It will change the very nature of digital stakeholder relations if implemented properly. But is this simply another fad or repackaging of old material? Time will tell.

4 October, 2005 |

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