Birth of the Business Blog

Line56.com: Birth of the Business Blog

What looked like a business on the fringes 21 years ago is now mainstream. The same can be said of a technology combination that Stonyfield and other companies are increasingly turning to: portals and blogs. Once the arena of technology purists who used the tool as a way to quickly share new ideas and solicit feedback and angst-ridden teens whose posting ambitions were confined to true confessions, blogs are coming to be accepted by businesses for everything from external marketing to low-cost content management systems that can power employee intranets or portals (see “Big-Time Blogging” on p. 32 for more information on how blogging technology works).

Great case study how technology (blogs & portals) have impacted a traditional company allowing it to better interact with its digital stakeholders.

27 September, 2005 |

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