destinationCRM.com: High-Tech Goes After SMBs

destinationCRM.com: High-Tech Goes After SMBs

Communications and High-Tech (CHT) companies are beginning to covet the SMB market, which they have traditionally ignored. According to a new report by Accenture, “Penetrating the Ultimate Market,” the declining price of PCs, servers, and telecommunications devices (combined with “razor thin” profit margins) are forcing CHTs to focus on smaller companies. SMBs worldwide spend more than $800 billion each year on IT and telecommunications hardware, software, and services, according to Kevin Bandy, a partner in Accenture’s electronics and high tech industry group. By 2008 that figure is expected to top $1.1 trillion, according to AMR Research. In addition, IT and communication spending growth among SMBs tend to outpace that of larger businesses.

All I can say is “It is about time!” Why do we as American’s have such a fascination with “big”? MIS researchers at universities in the USA see very little value in exploring SMB issues. However the rest of the world gets it. The rest of the world realizes that SMBs are are where the action is, where the good things happen.

31 August, 2005 |

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