Small Firms Find Success Online, Too

Small Firms Find Success Online, Too

The implosions of thousands of Web retailers compounded by the rise of Internet giants like Amazon.com Inc. and Overstock.com Inc. could suggest there is no room online for the little guys. Success stories of eBay merchants abound, of course, but less heralded are the local tales of companies like BooksFree.com and District-based firms Gratis Internet LLC and Varsity Group Inc., which found sustainable business models offering goods through their own sites.

I think that I too have been subject to this form of thinking. The internet opens up all kinds of optiopns and just becasue someone else is doing it does not mean you can’t do something similar and be successful. How often do we see Lowe’s across the street from Home Depot? The bottoml ine is I go to Lowe’s because they do a better job of relating to this stakeholder (me as customer) while others will prefer Home Depot. the key is to understand your target.

18 August, 2005 |

1 comment to “Small Firms Find Success Online, Too”

Likelihood of Confusion by Ron Coleman, August 18th, 2005 at 11:11 am:

• DigitalStakeholders.Org

  DigitalStakeholders.Org is a blog you should be reading regularly, if you’re interested in the topics I treat at this blog. Yeah, it’s a good blog… even if they did call me “self-proclaimed ‘Blogger IP lawyer’ Ron Coleman.” When did…

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