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Internet Ad Pioneer Now Shunning Pop-Ups - Yahoo! News

Internet Ad Pioneer Now Shunning Pop-Ups - Yahoo! News

NEW YORK - A pioneer of software that tailors pop-up ads to Internet users’ browsing habits is beginning to shun a practice that has invited much derision and plenty of lawsuits. A new service Claria Corp. is launching this month will still deliver advertising to the computer desktops of Web surfers. Only this time, they won’t be annoying pop-ups.

Rumors are that MS is interested in purchasing Claria. Could this be a first step in cleaning up their image? Either way a change in business practices of “Gator” is a great thing for consumers.


1 August, 2005 |



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