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‘TV Guide’ to be less of a guide, more a magazine
‘TV Guide’ to be less of a guide, more a magazine
Compounding the problem for TV Guide and all other printed listings of TV programs is this: More and more young Internet-savvy, Web-surfing, channel-flipping TV viewers are reluctant to page through a magazine to find out what’s on. They are going online and onscreen.
The internet impacts one of the strongest brands in a major way.
29 July, 2005 |
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