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Placing Ads Site Unseen Part of Risk on Wild Web
Placing Ads Site Unseen Part of Risk on Wild Web
By Joseph Menn, Times Staff Writer
SAN FRANCISCO — The Web has flourished as a freewheeling medium that gives any interest an audience. But as big business has tried to capitalize on those audiences, advertisers increasingly find their brands popping up in the Internet’s darkest corners.
24 June, 2005 |
2 comments to “Placing Ads Site Unseen Part of Risk on Wild Web”
Paul, June 24th, 2005 at 1:46 pm:
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I was reading where Google has hired people, mostly college students, to check out the sites where there ads are placed. It seems some are creatinh shell sites with very little content, just ads, in an attempt to make money.
DigitalScribe, June 24th, 2005 at 4:41 pm:
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This is a common problem, indeed. Portals like Google, Yahoo and MSN are simply attempting to deliver a statistically superior service to Internet users worldwide. There is no plausible rationale for any societal miscreant to ruin a perfectly good service for everyone.
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